YouTube could be potentially facing a very big trainwreck. The ramifications of which could cost YouTube visitors, content uploaders and most importantly advertisers. The trainwreck is this:
If your user can’t watch the video, why would they go?
I recently ran into a problem where I logged into our FuddyTV.com account on YouTube only to find that the “Car Dance Party Belgium” video looked like this:

The message read, “We’re sorry, this video is no longer available.” Obviously this would cause someone a great deal of dismay to a user like us who depend on decent traffic from YouTube. I freaked out, but thought I would look at a completely random video to see if we weren’t the only ones. Indeed, we weren’t. Their video read “We’re sorry, this video is no longer available”. So then I thought perhaps I’ll watch the “Free Hugs” video and lo and behold it too read “We’re sorry, this video is no longer available.”
To find a solution I scoured the internet, searching hundreds of different sites. Was there something wrong with my computer? Was my Flash out of date? Was my firewall causing the problem? Was it my browser? Is it YouTube?
However along this long road of obscure websites I discovered that I wasn’t the only one, and it wasn’t coming from people who didn’t know what they were talking about. Thousands of people were having this problem. Thousands is a lot of people, Thousands adds up to a lot of pageviews, Thousands adds up to a lot of money lost for YouTube. In fact one of Fuddy’s own, Erik, mentioned he wasn’t able to view a video and received the same message. I am a web junkie and it took me almost a week and several failed tries to get it to work. (Which by the way, I found my solution by changing the way Firefox handles proxy. Instead of automatic, I changed to No Proxy. I don’t know why this worked, but it did.)
There are many, many fixes out there, but it seems there is no real concrete solution. Many of those solutions are complicated and time intensive. For your average PC/Mac user this may be too difficult. A man wrote YouTube’s support center, wondering how to fix the problem and they could not come to a solution, simply stating there was something wrong with his PC. However, there wasn’t. He had disabled his firewall, had the most recent Flash version, Enabled Javascript, Uninstalled and reinstalled Flash/Shockwave, pressed F5 a hundred times, waited for the video to load, emptied cache, deleted histories, updated java, cleared that cache, wasn’t banned…EVERYTHING. Still, no YouTube videos. Yet the support person would not acknowledge a problem on YouTube’s side.
There are conspiracy theorists out there who think YouTube may be doing this on purpose, specifically to re-gain some of their traffic lost to embedded videos. For every person that watches an embedded video on a blog or other site, YouTube loses an impression of an ad. Are they doing this to drive some of that traffic back to the YouTube site?
There are also people who think YouTube got too big, too fast. That they have reached critical mass, where there are too many videos, too many visitors, not enough server capacity and not enough money to justify paying for it. YouTube isn’t a cash-cow, yet it is one of the most popular sites on the web.
What does this mean for YouTube? Are we beginning to see a crack in that silver lining? If a person cannot utilize a site the way it is intended and the fix is too complicated for your average user, this is a bowl full of disaster.
Cheers,
Ryan for FuddyTV